Privacy policy
Privacy Policy
Little Goodall Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.littlegoodall.com (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and cookies installed on your device. As you browse the Site, we collect information about the pages or products you view, what websites or search terms referred you, and how you interact with the Site. This is referred to as “Device Information.”
We collect Device Information using the following technologies:
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Cookies – small data files placed on your device, often including an anonymous identifier. Learn more at allaboutcookies.org.
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Log files – record actions on the Site and collect data such as IP address, browser type, referring pages, and timestamps.
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Web beacons, tags, and pixels – electronic files used to track site usage and interactions.
We also collect “Order Information” when you make or attempt to make a purchase, including your name, billing and shipping address, payment information (including credit card numbers), email address, and phone number.
“Personal Information” includes both Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use Order Information to:
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Fulfill and ship orders
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Process payments
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Communicate with you
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Screen for fraud or risk
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Send you marketing messages in line with your preferences
We use Device Information to:
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Improve and optimize our Site
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Analyze customer behavior
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Measure marketing campaign effectiveness
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Detect potential fraud or misuse
We may also use your information to deliver personalized content and advertising through tools like Meta Ads and Klaviyo email flows.
OUR USE OF SHOPIFY
Our store is hosted on Shopify Inc., which provides the e-commerce platform we use. When you visit or purchase from our site, your data may be shared with Shopify and processed under their privacy practices.
Shopify may also use data across its merchant network (known as Shopify Network Intelligence) to offer enhanced features or fraud protection. To learn more, please read Shopify’s Consumer Privacy Policy.
EMAIL MARKETING
We only send marketing emails to individuals who have actively opted in, either by signing up through our site’s newsletter pop-up or by selecting marketing consent at checkout. Each marketing email includes an unsubscribe link, and you may unsubscribe at any time by clicking it.
We use our email marketing platform to manage our email communications. our email marketing platform may collect behavioral data such as browsing activity, purchase history, and email engagement to deliver personalized product recommendations and messaging, but only when you have provided consent.
BEHAVIORAL ADVERTISING + META PIXEL
We use third-party platforms such as Meta (Facebook and Instagram) to deliver targeted ads based on your activity on our site. This includes the use of the Meta Pixel, which tracks browsing behavior and may use anonymized or hashed versions of your email address to build custom audiences.
We may also use Google Ads to deliver targeted advertising based on your activity on our site. You can learn more about how Google uses your information here: Google Privacy Policy and you can control your ad preferences through Google Ads Settings
You can opt out of targeted advertising at the following links:
YOUR RIGHTS AND CHOICES
U.S. Residents
You may have the right to opt out of the “sharing” of personal information for targeted advertising, as defined under laws in California, Colorado, Virginia, and other states.
To opt out, please visit our Do Not Sell or Share My Personal Information page or use the opt-out tools linked above.
To learn more about how Shopify processes your data as part of its services, please review Shopify’s Consumer Privacy Policy.
EU, UK, and Swiss Residents
If you're located in the EU, UK, or Switzerland, our site presents a cookie consent banner in compliance with GDPR and related privacy regulations. This banner allows you to provide or withdraw consent for the use of cookies and tracking technologies.
You can manage your consent preferences at any time using the “Cookie Settings” link in the footer of our website.
To learn more about how Shopify processes your data as part of its services, please review Shopify’s Consumer Privacy Policy.
DO NOT TRACK
We do not alter our data collection or use practices in response to Do Not Track signals from your browser.
DATA RETENTION
We keep Order Information for our records unless and until you request its deletion.
MINORS
This Site is not intended for individuals under the age of 20.
CHANGES
We may update this policy to reflect changes to our practices or legal requirements. The latest version will always be posted here.
CONTACT US
If you have questions, concerns, or would like to exercise your rights, contact us at:
Little Goodall, 684 Main Road, Granville, MA 01034, United States